How eMotion proposes to build and operate the full CET content operation: three deliberate phases over six months, each unlocked by evidence. Every gate ties investment, headcount, and equity to demonstrated traction, not assumption.
0 mo
From first newsletter send to the full multi-format operation
0 gates
Formal go/no-go reviews, each unlocking investment + an equity tranche
0 h/wk
Full-scope weekly hours: 52% human, 48% AI-made. Podcast, YouTube and clips share one video-first production
0 k
Engaged subscribers already in the base: the foundation Phase 1 grows
01
The six-month picture
Every workstream, gate, and phase on one timeline. Hover any bar for detail; click a phase band (or the pills up top) to focus the whole page on that phase.
◆ = gate review · click a phase band to filter
02
What gets delivered
The transformation in one view: where each front stands today, and where it stands at the end of the three phases.
NewslettersPHASE 1
1 newsletter, single format
→
5 newsletters (EN + PT), one editorial engine, validated funnel
TodayDay 180
WebsitePHASE 1
Newsletter repository
→
Creator-economy portal: news, analysis, resources, SEO-driven discovery, home for every format
TodayDay 180
Social mediaPHASE 1
Sporadic presence
→
Always-on weekly cadence on priority platforms, fed daily by clips from Phase 2 on
TodayDay 180
PodcastPHASE 2
15 recorded episodes on the shelf
→
Weekly video-first podcast in English and Portuguese, publishing on audio platforms + YouTube
TodayDay 180
YouTube channelPHASE 2
Existing channel, currently inactive
→
Active channel with full podcast episodes + all their clips/Shorts, on a monetization path (YPP/CMS)
TodayDay 180
03
Where the hours go
Weekly hours per format: across the full operation, 52% is human work (editorial judgment, on-camera talent, production, community, sales) and 48% is AI-made (research, drafting, translation, cutting, scheduling). The donut recalculates for the phase you select.
Human vs AI
Full operation · 275h/wk
74%
of hours need a human team
Human team
AI-made
By format
HumanAI-madePodcast studio (~72h) covers recording + full episodes on YouTube + audio; clips are cut from the same sessions
04
The flywheel this builds
Each stage feeds the next. Click any node.
05
Gates unlock tranches
Each gate is a joint review against thresholds agreed before signing. Passing it simultaneously unlocks the next layer of eMotion investment and the corresponding equity tranche. Click a segment.
G0 · signing
G1 · day 60
G2 · day 120
G3 · day 180+
Neither side carries the other's risk: equity dilutes only as value is built, capital commits only against traction.
06
Risks named upfront
Five risks, each with its mitigation already built into the plan. Dot = severity if unmitigated.
Three decisions get this moving.
Lock Phase 1 KPI thresholds and Gate 1 criteria in a working session
Map the tranche structure to the definitive equity terms
Staff the Phase 1 team and confirm the Month 0 start date